This is about you, the founders, not us. We know, we are tech startup founders ourselves. There is no better type of partner.


We only invest in Fintech. We write cheques leading the late-seed / early Series A round. Focus is a necessary prerequisite for success.


We lean in and get our hands dirty when and where you want us to. We don’t tell you what to do, we tell you what we would do.



We have a disciplined approach to investing in you. We invest in ventures that fit our thesis that are led by great founders. We lead deals and drive results to exit through active support of the founders.

Make your money work for your future.

The evolution of the credit card is here. A fully digital platform with 0% foreign exchange fees and instant rewards redemption on anything you want.

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Make deviation standard

Elefant provides liquidity as a service to institutional and retail US Investment Grade Fixed Income investors

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We help insurance advisors build strong client relationships

Finaeo streamlines the insurance advisors day so they can focus on their clients. Save time, stay organized, and close more deals.

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Travel insurance re-invented

Our mission is to make travel insurance easy to purchase. Our goal is to deliver a policy in two minutes or less… Goose will make travel insurance as simple as it sounds…

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Honk Mobile
Find & Pay For Parking.

We partner with the coolest parking operators and private space owners to get people into spots and on their way faster and easier. Hourly or monthly…we’ve got you covered.

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A web server and toolkit for developers using Swift.

Developers can be more productive and efficient using Perfect to write less code and work in one fundamental language for all of their needs.

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The digital receipt platform trusted by banks.

Sensibill allows customers to access their receipts directly from their bank accounts.

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Know Your Customer like never before

Owl is a data aggregator/analyzer that helps Financial Institutions know their customers like never before.

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A better debt recovery solution

We reduce the incidence of debt delinquency while creating a positive experience for everyone involved in the debt collections process.

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Smart investing made simple

The smart and simple way to invest in future you. Whether you’re here to set up a long term investment plan or just make your everyday life sweeter. Get going.

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Smarter, faster home search

Be the first to know about new homes and condos for sale, with listings updated more frequently than other sites.

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Take total control over your real estate development sales process.

Avesdo is a cloud-based platform that allows homebuilders and developers to quickly monitor, adjust and optimize the sales of new construction developments from any device, anywhere.

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Christian Lassonde

Founder & Managing Partner

Lassonde is a tech founder and CEO, having built and sold Virtual Greats, a luxury online IP rights broker, and Millions of Us, a digital agency. He has also taught high-growth technology entrepreneurship at The Next 36 to over 30 companies. Those companies have gone on to build successful products and raise millions of dollars in follow-on financing.

Christian spent a decade in San Francisco selling and building software for Second Life, LucasArts and Electronic Arts to customers Sony, Nike, Warner Brothers, General Motors, Coke, Intel and many more Fortune 500 companies. He holds an MBA from the USF, a BESc in computer engineering and a BSc in computer science from Western. Christian is currently Vice-Chair of SickKids Foundation, on the board of directors of TFS International School.

Maor Amar

Managing Partner

Maor Amar is a Global Capital Markets professional. Over the last 20 years he has held roles with increasing responsibilities within the institutional sales department of two highly regarded investment banks.   Throughout the years Mr Amar has advised some of the world’s largest institutional investors based in Europe, Canada and the US and has had the opportunity to work with the managements of many of North America’s largest corporations.

Maor Amar holds a bachelor degree in mining engineering from McGill university (1994) and a Masters in Management degree from Ecole Superior de Commerce de Nice, Sophia Antipolis (1996).   Mr Amar is 44 years old and lives in Montreal along with his wife and 2 kids.

Valerie Priven

Valerie Priven


Valerie has an investment background and early stage startup experience. Valerie worked at IEX Exchange and was involved with advising two startups in the Creative Destruction Lab. More recently, Valerie worked at Manulife and Manulife Investment Management, where she gained both public and private market investing experience and helped execute leverage loans opportunities in the middle market.

Valerie holds a Bachelor of Commerce with High Distinction specializing in Finance and Economics from the University of Toronto and is a CFA Level III Candidate.

Muneeb Ahmed


Muneeb is a recent Accounting and Finance graduate from the University of Waterloo. Prior to joining Impression Ventures, Muneeb worked at a strategy consulting firm focused on assisting companies in the financial services industry (insurers, reinsurers, and asset managers). Muneeb also worked at a $25B public equity asset manager, performing analysis on companies in  Technology, Industrials, and Healthcare.

Muneeb holds a Bachelors degree in Accounting and Finance from the University of Waterloo and is a CFA Level III Candidate

Geoffrey S. Belsher


Geoff Belsher has over 30 years experience as an investment banker and corporate lawyer. Most recently, Geoff was Co-Head of Wholesale Banking at CIBC where he was responsible for Corporate and Investment Banking. This involved managing approximately 500 professionals in Canada and key offices around the world. In addition to overseeing the corporate loan book, Geoff was responsible for the investment banking business of CIBC. Geoff joined CIBC in 2009.

Prior to joining CIBC, Geoff had over 12 years of investment banking experience with major Canadian and global investment banks. During that time, he advised on a number of significant domestic and cross-border transactions. Geoff has worked in both Canada and the U.S. during his investment banking career.
Geoff practiced law as a partner with a major Canadian law firm for 13 years before his career in investment banking. As a lawyer, Geoff specialized in corporate and securities law with a focus on mergers and acquisitions.

James M. Estey


Mr. Estey’s principal occupation is as a Corporate Director. Mr. Estey is the retired Chairman of UBS Securities Canada Inc., a financial services company, and has more than 40 years of experience in financial markets. Mr. Estey joined Alfred Bunting and Company as an institutional equity salesperson in 1980 after working at A.E. Ames & Co for seven years.

In 1994, Mr. Estey became the head of the Canadian Equities business, and in 2002 Mr. Estey was appointed President & Chief Executive Officer of UBS Securities Canada Inc. In January 2008, Mr. Estey assumed the role of Chairman of UBS Securities Canada Inc. Mr. Estey is a director and Chairman of Gibson Energy Inc., a TSX-listed oil and gas company, and a lead director of New Gold Inc., a mining company listed on the TSX and the New York Stock Exchange. Mr. Estey also serves on the Advisory Board of the Edwards School of Business at the University of Saskatchewan.

Claudia Hepburn


Claudia Hepburn became Windmill Microlending’s first Chief Executive Officer in February 2017, when it was known as Immigrant Access Fund Canada. She was hired to lead the national scaleup of this innovative microlending organization supporting the financial inclusion of skilled newcomers from coast to coast. Since then, new loan acquisition has more than doubled, repayment rates and client income growth have remained high, and the organization has embraced numerous efficiencies and innovations to enable scaling. Windmill was named one of Canada’s ten most innovative non-profits by The Logic in August 2019.
Before joining Windmill, Ms. Hepburn was co-founder and founding executive director of The Next 36, now Next Canada, a national charity devoted to the development of high impact entrepreneurs. Before that, she spent ten years working on education policy and building innovative education programs at The Fraser Institute. Children First: School Choice Trust, which she founded to improve educational opportunities for children living in poverty, was the only Canadian program ever to win the international Templeton Award; her first book was
shortlisted for the international Fisher Award for public policy writing, both from the Atlas Institute.
Claudia has been named one of Canada’s Top 25 Women of Influence and is a recipient of the Queen’s Diamond Jubilee Medal. She serves on several boards and councils including Kids & Company, Canada’s largest private childcare company, the C.D. Howe Institute’s Human Capital Council, and is a strategic advisor of Impression Ventures. Claudia earned a BA from Amherst College and an MA and B.Ed from the University of Toronto.



ContactWe aren’t hard to reach.

647 725 3355

2300 Yonge St, PO Box 2398
Toronto, ON M4P 1E4

Start-up visa program: