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where we invest
Let's Reshape the Financial Landscape of Tomorrow, Together.
we're committed from beginning to end.
01
Fintech
Specialists
We back startups that are revolutionizing financial services. We seek innovative solutions that disrupt and democratize all sectors of finance; across banking, insurance, and wealth management to name but a few. This includes key areas such as AI-enhanced underwriting, next-generation data analytics for credit assessment, robo-advising, and advanced investment management solutions. We rally around technologies that fundamentally empower consumers and uplift traditional financial operations.
If your venture is revolutionizing finance, we want to hear from you.
02
Seed Stage
Experts
We specialize in leading Seed rounds across North America, typically investing $2M in rounds of $3M+. Our ideal entry point is when the initial version of your product is built and your first customer has been acquired.
This focused strategy delivers a proven track record of scaling success:
84% of our investments have gone on to raise a Series A round or successfully Exit.
5x the industry average. Our expertise makes a monumental difference in your outcome.
*Excludes investments from current fund
03
Lead Investments
We are conviction investors. We lead/ co-lead Seed investments, offering straightforward NVCA term sheets. Our aim is singular: to position our portfolio companies for successful future growth and avoid complex or burdensome conditions. When we commit, we lead.
We believe that great entrepreneurs and engineers build great companies, heavily engineered term sheets do not.
04
Guide and Engage
We Don’t Just Fund, We Partner
Drawing upon our years of entrepreneurial and financial expertise, we actively engage with our founders, providing suggestions based on our deep experience. We don't tell you what to do; we tell what we do.
This hands-on assistance includes utilizing our expansive network for critical introductions, providing operational support by crafting comprehensive financial models, fine-tuning go-to-market strategies, and assisting with key hiring. Furthermore, we consistently share the latest industry insights and market trends to ensure our founders remain at the forefront of their sector.
Don’t take it from us - ask any of our portfolio company founders!
Hear it from others
Real Stories, Real Success: What Our Entrepreneurs Say
Impression Ventures has provided us with the resources, assistance, & flexibility we need to remain laser-focused on the solutions Trustate provides to our users. They have been a great sounding board for us, even prior to making an investment in Trustate.
Impression Ventures has been positively invaluable to Owl.co. They're often our first call with every challenge as they give us objective, practical, and timely advice. They are hands-on but never controlling and they've been instrumental in our success.
Experiencing start-up hypergrowth and success in a dynamically changing world was made possible through the unparalleled fintech expertise, mentorship and guidance from Impression Ventures.
Impression Ventures has been a great partner and is always in our corner whenever we need them. As entrepreneurs themselves, they completely understand what it takes for a fintech startup like Avesdo to grow and succeed.
Our partnership with Impression Ventures has pushed us to think bigger and better. We’re so glad to be a part of such a supportive ecosystem, and to have the opportunity to make incredible connections with other leaders in Canada as a result.
The value Impression Ventures has delivered is beyond that of any introductions to customers or candidates: it is the understanding of what it means to be an entrepreneur of an early stage venture.
You have no idea how much I love that we're with Impression Ventures. They're the absolute best guys to partner with in FinTech!
I have to say after 1 year in and a several ups and downs in my business that they’ve been men of their word and I can’t imagine having better partners to support us through the exciting year we’ve had.
The IV team has been our perfect partner through the many challenges of startups. They’ve remained incredibly supportive and always positive. I couldn’t have asked for better investors.
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The process with Impression Ventures has been refreshing... working with people who are thoughtful, people who love getting into the weeds and people who understand that you can create a really really big business if you do it in the correct way and plan for scale and invest in the right areas.
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After CCC Intelligent Solutions acquired Sakekeep in February 2022
"I have an incredible amount of gratitude for Maor & Christian for their belief in my business and my vision. I would not be here with this amazing parent company that just acquired us without their support. You just want to rinse and repeat with these guys"
We love their domain knowledge and their expertise in the Fintech space. They have a strong reputation among their founders... the #1 question when fundraising is can you trust your VCs to have your back and Impression certainly has that reputation in the market.
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The biggest thing for Sally and I is that Impression is a true partner. The way they respect and communicate with us on an equal playing field. They have our best interests in both low & high times. It's been awesome to work with them.
Working with the Impression team has been invaluable in providing guidance and insight. We've been able to enjoy strategic benefits from an investor that's providing more than just capital and really cares about what we're trying to do, the vision we have and carrying us forward.
Hanif
Leah & Tara
Hanif
who we are
Meet Our Team: Driving Venture Capital Success
Managing Partner
Christian Lasonde
Managing Partner
Maor Amar
Associate
Quinn Murdock
Analyst
Erica Carnicelli
Analyst
Harry Cardy
Fund Administrator
Nathalie Murdocco
Find Impression
in the media
Impression Ventures participates in the Series A round of portfolio Company, Goose Insurance
Impression Ventures closes $68 Million Fourth Fund to continue investing in early stage fintech
Impression Ventures portfolio company Afficiency closes USD 7 Million Series A
Portfolio Company Safekeep Acquired by CCC Intelligent Solutions
